Content Marketing

Finding the right vendor can be challenging. The vendor that works for one company might not be a fit for another, and the reasons for that can vary. We don't have to look far for some examples. Some of Influence & Co.'s own leads have given us some insights into why they're vendor shopping. Here are just a few: (more…)

Simply put, an infographic is a type of content that presents information using images and minimal texts. It does that in a simple way, facilitating its comprehension by the readers. There are many types of infographics, which makes it possible to use them in a wide variety of situations for several reasons. They differ in terms of purpose, how the information is presented, and types of objects they use, for example. However, most of them combine elements of more than one type to achieve a specific goal. Besides that, infographics are easy to digest and very shareable. So they are helpful to spread information faster and engage the audience. For these reasons, it is vital to include this versatile and compelling content in your visual marketing strategies. Keep reading to find...

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. Enter Ion: a platform entirely designed for Marketing professionals, which provides complete control over strategies, from creation and configuration of pieces, to launch and analysis of results. Equipped with the latest technology to develop pages and interactive materials, it’s presented to the user through an intuitive interface, allowing professionals to create content experiences with ease. In this article, we’ll show you everything you need to know about the Ion platform, including its numerous fea...

Posted on May 26, 2020 by Ever since the launch of Scoop.it, almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. Phenomenons like the rise of fake news have changed the way we stay informed. The curation of pertinent and quality content, complemented by an expert insight has never been so important. Another thing is sure, the share of smartphones for everyday online use is ever growing. As a content curation solution, it is Scoop.it’s responsibility to enable its users to engage via the content in the smoothest way possible. This is what we are offering with the Scoop.it application that offers an agile and effective curation of content while usi...

Industry trends on your website: the why, what, and how It’s no secret: we love content curation around here. We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content. From curated social posts and newsletters to fully fledged content hubs, you can support almost any marketing goal with content curation. Another excellent way to reap all the content curation benefits is the integration of industry trends and news to your website. This will turn your website into a powerful tool that builds reach and trust with your target audience. Want to do it right? This guide is for you. Why should you curate industry news on your website? The over...

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. This is exactly why content is worth optimizing. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. ...

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe? Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document? The answer, of course, is a resounding no. The chaos in the assets you use and rely on every day will make it harder to see the results you want and hit long-term goals. Great content curation depends on a system and structure you understand and can use with eas...

Curating on mobile: the key to content curation consistency One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want. This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. Consistency is key. However, it’s easy to fall off track. As marketers and communicators, we get busy with more urgent tasks and projects. Our work supports product launches and revenue goals, so it can seem impossible to take our eyes o...

Need inspiration for your demand generation efforts? SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion. They delight potential customers and deliver something valuable to them in exchange for their personal information. But the landing page design has to be carefully crafted to achieve this goal. The best landing page will grab your audience’s attention, stimulating them to stay longer and convincing them to take a specific action — which can be to download rich material, sign up for a webinar, or get a free trial, for instance. Now you are probably wondering how to look like a great landing page design. Well, we are here to help. In this article, you will see six landing page design examples: ...

Marketing departments have gone through drastic changes as a result of digital migration. Creative professionals, who once dominated the field, now work side by side with engineers and data scientists. Excel is more widely used than Photoshop, and acronyms such as CTR and ROI dominate the conversation. The use of data is one of the pillars of Digital Marketing, and, little by little, it has become the most important piece of good planning. The pressure for CMOs to deliver measurable and increasingly efficient results gave us no other option. Increasingly advanced and valuable tools and techniques were developed. Today, I can track the exact return of a simple blog post or ad on Google Ads, figuring out the revenue generated. This type of information avoids misplaced investment a...