Simply put, an infographic is a type of content that presents information using images and minimal texts. It does that in a simple way, facilitating its comprehension by the readers.
There are many types of infographics, which makes it possible to use them in a wide variety of situations for several reasons.
They differ in terms of purpose, how the information is presented, and types of objects they use, for example. However, most of them combine elements of more than one type to achieve a specific goal.
Besides that, infographics are easy to digest and very shareable. So they are helpful to spread information faster and engage the audience.
For these reasons, it is vital to include this versatile and compelling content in your visual marketing strategies.
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