Digital Marketing

Virtual marketing conferences offer a wealth of benefits to marketers looking to learn and increase brand awareness, and in the current crisis they represent the only event opportunities for marketers. How do you go about finding events that match your business and B2B marketing needs, however? With in-person marketing events not likely until well into 2021, more virtual events than ever taking place, making it harder than ever to find the ones that can best help build your business, expand your communication opportunities, and offer the most relevant new industry education from top marketing industry experts. Marketers are getting more out of virtual events, too — with 75 percent in a recent survey saying they were satisfied with their virtual event experiences. Onlin...

Are you using the latest social media marketing tools that help you create a new variety of remarkable campaign experiences? We’ve got you covered with a look at our 10 latest featured social media marketing tools to help you refine and expand your marketing efforts and boost brand storytelling. Sifting through tens of thousands of available tools can be a hit and miss proposition, but these 10 fresh marketing tools let you skip a lot of the research queue and get right into useful tools for helping you tell marketing stories in new ways. Let’s dive right in with our collection of 10 fresh tools to boost your social media marketing experiences, including image and video manipulation tools, headline analysis utilities, and social media monitoring apps. 1 — DxO’s Nik Collect...

In our part of the country, there’s a phenomenon called the “Minnesota goodbye.” It’s when you’re leaving a social gathering (remember those?) and you say goodbye, walk to the door… and keep talking to your host. Then you step outside the door, and continue the conversation. Then you walk to the car while keeping up the chatter. All told, a proper Minnesota goodbye can last up to an hour.  All of which to say: We may have already wrapped up season two of the Break Free B2B series, but it’s time for the Minnesota goodbye.  Back in February, I talked to Andre Ortolon from Dell Outlet about their micro influencer program. It’s a fascinating campaign because it was something of a B2B/B2C hybrid: Their target audiences included gamers, content creators like vloggers, and small busin...

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data36 percent of B2B marketers say that having messy data is a top marketing performance measurement challenge, according to recently-release report data. Topping the list at 47 percent was the inability to perform cross-platform data analysis, however, followed by a lack of resources at 42 percent. MarketingCharts ‘Surprised’ emotions in video ads drive conversions during pandemic, study saysVideo ad performance jumped 360 percent when showing surprised people, while there was a 64 percent drop in conversions for video ads showing happy emotions during the first three seconds — two of several findings of interest to digital marketers in newly-released pandemic marketing study data. Marketing Dive Inst...

Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership amongst the customer community as well. Thought Leadership is important for brands and individuals alike because trust is an issue for companies as people navigate misinformation, changing sources and become more skeptical of what brands and their people say. What is thought leadership in 2020? Beyond publishing articles, speaking and writing books, Thought Leadership is about creating a reputation for expertise and authority within an industry. The notion is that becoming known for an area of expertise creates trust which can lead to consideration, evaluation and influence purchase behavior. “Brands that cultivate a culture of Thought Leadershi...

In the Oxford English Dictionary, the word inspiration is defined as “the process of being mentally stimulated to do or feel something, especially to do something creative.” As B2B marketers working in unprecedented times, wouldn’t it be nice to be surrounded by inspiration to help us spur action, produce results, and make an impact? With organic traffic and conversions down for most industries due to COVID-19 and related business challenges, marketers are hard-pressed to adapt and overcome. Inspiration is certainly something we could all use to help us reach our goals. So, if you’re looking for some B2B marketing inspiration, check out these 10 B2B marketers. They’re each doing inspiring things in a time where inspiration can be hard to find. Meet 10 Inspiring B2B Marketers...

UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories.  With social conversation and consumption at an all-time high, it takes a lot to break through the online clutter—but something did: the #SafeHandsChallenge. It is a partnership between Twitter and the World Health Organization (WHO) and aims to educate the general public through social content around how to properly wash your hands. As a platform that is at the center of news, entertainment and social connection during this time, Twitter is uniquely set up to drive impact among the masses. The #SafeHandsChallenge is a user-generated content (UGC) campaign, but when you take a closer look, it strategically uses audience interests, cultural trends and soc...

We’re excited to welcome one of the industry’s most respected media buyers, Catherine Warburton, to 360i. As EVP, Chief Investment Officer, Catherine will guide all investment activities for clients, including our growing broadcast portfolio. She will work in close partnership with Amplifi, Dentsu Aegis Network’s centralized media investment arm. “This is a critical time to push the transformation of media and to maximize clients’ investments,” said Doug Rozen, 360i’s Chief Media Officer. “As this period of economic uncertainty continues to unfold, transformation is happening at an even faster pace. Clients need a partner to help them capitalize on change, and there’s no bigger change facing media than the shifts in the video marketplace. Catherine’s long-standing relati...

As states and cities across the country plan for re-opening and lockdowns start to lift in different regions, a brand’s social media pages should act as an anchor to communicate with consumers as their physical locations open back up for business amidst the pandemic. In fact, consumers normally visit social media looking for this type of information – more than half of US adults turn to social media for the latest news, and the majority Gen Z shoppers want brands and retailers to share shopping information with them through Instagram vs. other digital channels.  Social media – and the influencers that consumers turn to on these platforms – are particularly critical during and after a crisis, when transparency and trustworthy information are in high demand. Direct communi...

As national protests continue with people demanding justice for George Floyd, Breonna Taylor, Ahmaud Arbery and so many others, brands are using their platforms and dollars to support anti-racism organizations and the Black Lives Matter movement. We shared some of the initial actions 360i is taking and wanted to also highlight our clients that are taking action to support and advocate for the Black community. Check out the following companies that are donating money to important causes like the NAACP Legal Defense and Educational Fund, Equal Justice Initiative, National Urban League, National Black Chamber of Commerce, the National Action Network, the Community Justice Action Fund, and many more organizations.  Check back for more as we keep updating the list.  Ben ...