Thursday, October 29

SEO

SEO

How to immediately profit from your next piece of content
SEO

How to immediately profit from your next piece of content

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your outreach list. An overview of two campaigns where blog content was used to generate leads for an SEO agency. Included in the overview are email templates and campaign outcomes. How to review and optimize your content marketing outreach campaigns to generate more leads for your business. Significant business resources are invested in creating content that is never engaged with, writing guest ...
Google Search Console Coverage Report Delayed Again
SEO

Google Search Console Coverage Report Delayed Again

The coverage report within Google Search Console is delayed again. It is currently now delayed by 10-days, as opposed to the normal two-day delay in reporting. Here is a screen shot showing the date in the coverage report stopping on October 19, 2020 - ten days ago:It was also recently backed up in early September, prior to all those indexing bugs.It is not super uncommon for these reports to be delayed but sometimes when it is delayed, the data can get lost. Hope that is not the case with this one.Alas I have the same issue as well.cc: @JohnMu, @rustybrick pic.twitter.com/kclFysU0YM— Jarno van Driel (@JarnoVanDriel) October 28, 2020 Google has not responded about these complaints yet. But if they did, I am sure they would say it would catch up soon.Forum discussion at Twitter. ...
Google Tests Always Open Search Tools Options
SEO

Google Tests Always Open Search Tools Options

Google Search has a "tools" feature that when you do a search and you want to filter the search results by more options, like time or type of result, you can just click on "tools" to show the filter options. Well, Google is testing removing the requirement to click on the "tools" to toggle on these options.Instead, Google is testing showing the filters immediately without you having to click on the "tools" link.I cannot replicate this but Raman posted a screen shot of this in action on Twitter.Here is the test, where the "tools" button is missing and it just shows the filters by default:Here is what we all see, the "tools" button:Small but big difference, I would think.Forum discussion at Twitter.
Google My Business Progress Status Of Reinstatement Request
SEO

Google My Business Progress Status Of Reinstatement Request

Ben Fisher spotted that Google is now testing in Google My Business a status indicator of where your reinstatement request is. So if contact Google My Business for something, if you go back to the form, it might show the status of that request.Ben said Google added a contact flow and said "the implications of this could be amazing for those who are waiting on Google My Business reinstatements, general contacting of GMB for support, and those who wonder what has happened to a GMB spam redressal that was submitted."Here is his screen shot (click to enlarge):This probably can help Google reduce duplicate submissions and also help local businesses know their original request was received and being processed.Forum discussion at Twitter.
Will Apple Search Take Market Share Away From Google?
SEO

Will Apple Search Take Market Share Away From Google?

Since 2014 we have seen signs that Apple is testing the waters of building its own web crawler and search engine. Yes, this has been going on for more than six years. But now, Apple might be launching something in search, beyond Siri on iOS and Spotlight on MacOS, to the public.Everyone is buzzing about the Financial Times story named Apple develops alternative to Google search (if you want to read it for the first time, search for the article headline in search and click from there, it should let you in). FT said "Apple is stepping up efforts to develop its own search technology as US antitrust authorities threaten multibillion-dollar payments that Google makes to secure prime placement of its engine on the iPhone. In a little-noticed change to the latest version of the iPhone op...
Google: E-Commerce Sites Should Use Unavailable Request Indexing Tool Prior To Black Friday
SEO

Google: E-Commerce Sites Should Use Unavailable Request Indexing Tool Prior To Black Friday

On Monday, Google lists a bunch of SEO tips for e-commerce sites to get ready for the upcoming Black Friday sales day. One of those tips is to use the request indexing tool, but that tool was temporarily suspended and we do not know when it will come back.One of the six tips was "Get your page recrawled. After you've tested your structured data for validity, ask Google to recrawl your page to get your content updated more quickly." Google recently (like while I was writing this) added this to that section "Note: as of publication this tool is undergoing maintenance, but we hope to have it up-and-running again soon."So we hope it is coming soon, really soon, because now is when these e-commerce sites are prepping their sites for this big day.John Mueller of Google said there is time...
Google’s featured snippets: How to get your YouTube video featured in Google
SEO

Google’s featured snippets: How to get your YouTube video featured in Google

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured. To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create. There are tools that make video creation quite scalable. Those include online video creators and Zoom. Regardless of how you create those videos, make sure there’s a meaningful (even search-optimized) voiceover as Google is using that (and the video transcripts) to generate featured snippets. Use traditional SEO practices to let Google discover and rank your videos. Like with regularl...
Are PDFs Bad for SEO?
SEO

Are PDFs Bad for SEO?

TL;DR: The most common SEO answer, it depends! PDFs have widely been debated in the SEO Community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than PDFsThey are hard for machines (search engines) to understand Often PDFs are not user friendly or mobile friendly. This is because PDFs are not interactive like standard web pages, they are more suited for offline reading and printing Non navigable: It’s hard to navigate back and forth from the PDF to the main...
Wasteful Wednesday #18 – Keyword of the Week “Laws”
SEO

Wasteful Wednesday #18 – Keyword of the Week “Laws”

Watch Episode 18 on “Laws”: Read the Transcript of Episode 18 on “Laws”: Hello there friends I’m Wil Reynolds, CEO of Seer Interactive, wait a minute, that’s not right. Hey, there everyone, I’m Forrest Schaffer, a paid advertising account manager here at Seer Interactive, and I’m filling in for Wil this week on Wasteful Wednesday! This one is pretty interesting because it gets into the nuances of close variant keywords, which is something that Google rolled out not too long ago — it might’ve been like two years ago, maybe it was five years ago. I dunno, I don’t know what I had for breakfast, so it could have been yesterday, who knows. But the keyword that we’re going to cover today for Wasteful Wednesday is “laws” and we get into it right now, back on my computer. So let’s d...
Microsoft Bing Team Working Harder & Longer While Working At Home
SEO

Microsoft Bing Team Working Harder & Longer While Working At Home

So it looks like the employees at Microsoft are going to be working from home through July 2021, like Google and many other companies. So I asked if that impacted the Microsoft Bing team and Frederic Dubut of Microsoft said if anything, he and his team are working harder and longer hours.Frederic first posted about his experience working from home on Twitter:Over that time, my relationship with meetings has changed forever. Random 5-minute hallway discussions turned into 30-minute meetings, I have days full of back-to-backs (yes Tuesdays I look at you) but anytime I have a 2+ hour break without meetings I start to feel lonely 😔— Frédéric Dubut (@CoperniX) October 22, 2020 It sounds like meetings, virtual ones, is helpful for him.So I asked about if this change of work environment ha...