Tuesday, April 20

SEO

SEO

January 1 New Year’s Day Happy New Year Google Logo / Doodle
SEO

January 1 New Year’s Day Happy New Year Google Logo / Doodle

New Year's Day is here for some folks and with that the January 1 New Year's Day Google logo or Doodle is also live on those who access Google.com when it is January 1, 2021 at their location. Google has changed the New Year's Eve Doodle cuckoo clock 2020 logo to a January 1 New Year's Day 2021 cuckoo clock.Here is a GIF of the logo in action:Google expresses its New Year's Day wishes with this message:"The time has come to welcome the new, the clock strikes midnight and out comes the cuckoo! All the best for the new year,the cuckoo bird chirps for all to hear! Happy New Year’s Day!"Oh and yes, there is still confetti to celebrate with the day after New Year's Eve - on January 1 - New Year's Day.Here is a video of the Doodle if the GIF does not work for you:Happy New Year's Day 2021 ...
John Mueller Of Google Helping Webmasters On New Years 2021
SEO

John Mueller Of Google Helping Webmasters On New Years 2021

New Years Day is not over yet and John Mueller of Google has been out helping webmasters both in public forums and privately (I think). Here are some of the public responses John made during New Years Eve 2020 and New Years Day 2021.We don't have a spam score at Google, so you have my permission to make up any number you'd like :)— 🍌 John 🍌 (@JohnMu) January 1, 2021 Oh no, what a bummer. Hope it heals quickly! I guess you at least got the "break a leg" part of 2021 covered :)— 🍌 John 🍌 (@JohnMu) January 1, 2021 Well, not in the first weeks.— 🍌 John 🍌 (@JohnMu) December 31, 2020 Content as a king?— 🍌 John 🍌 (@JohnMu) December 31, 2020 Prioritization in SEO is sometimes super-hard. It's easy to find a ton of issues, it's hard to pick the 2 that will move the needle more than working o...
January 1 New Year’s Day Google Logo / Doodle
SEO

January 1 New Year’s Day Google Logo / Doodle

New Year's Day is here for some folks and with that the January 1 New Year's Day Google logo or Doodle is also live on those who access Google.com when it is January 1, 2021 at their location. Google has changed the New Year's Eve Doodle cuckoo clock 2020 logo to a January 1 New Year's Day 2021 cuckoo clock.Here is a GIF of the logo in action:Google expresses its New Year's Day wishes with this message:"The time has come to welcome the new, the clock strikes midnight and out comes the cuckoo! All the best for the new year,the cuckoo bird chirps for all to hear! Happy New Year’s Day!"Oh and yes, there is still confetti to celebrate with the day after New Year's Eve - on January 1 - New Year's Day.Here is a video of the Doodle if the GIF does not work for you:Happy New Year's Day 2021 ...
Five strategies to promote your business using LinkedIn Stories
SEO

Five strategies to promote your business using LinkedIn Stories

30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share a behind-the-scenes peek into their business’ professional moments. The feature is expected to promote business content in an area whose netizens are purely composed of professionals, thus helping users build relationships with followers. The feature has been rolled out in select countries, with plans to introduce it to a new country every week or so. Did you know that more than 500 million people watch an Instagram St...
Violinists At Google Boulder
SEO

Violinists At Google Boulder

Here is a photo from a year or so ago from the Google Boulder office. It is of this person playing the violin. Chris C who posted the photo said it was a Google violinists. This was posted on Instagram a year plus ago.Last time I saw a violin being played at Google was in 2013.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
Bing Image Search Tests Related Content Feature & Icon
SEO

Bing Image Search Tests Related Content Feature & Icon

Microsoft Bing it testing a new feature on images it displays within its search results. This test shows a "related content" icon and results with an icon when you hover over images displayed in the Microsoft Bing search results.It can show not just related content, but related products, and other related information about the image.I personally cannot replicate this but Frank Sandtmann sent me some of these screen shots:Frank told me "Interestingly they are distinguishing, whether a search term might have commercial interest. Only if it does do they exchange their default info in the box with shopping ads."Forum discussion at Twitter.
Google Tests Displaying Services In Local Pack
SEO

Google Tests Displaying Services In Local Pack

Colan Nielsen reported that Google is now testing showing service "justifications," which according to him Google defines as the additional labels in the local pack result. Before we saw web site mentions here, as well as other items, but now Google is testing showing "services."Here is a screen shot from Colan:So as Joy Hawkins posted on Twitter, now there is even more of a reason to add your service offerings in Google My Business to your Google My Business profile.Why does Google call these things "justifications"? Here is how Colan explained it:I think it makes sense. Showing the service "justification" for instance, is Google's way of justifying why they are returning a particular result. Same with reviews, Google Posts and website mentions.— Colan Nielsen (@ColanNielsen) Dece...
What Is The Value To Google My Business Followers?
SEO

What Is The Value To Google My Business Followers?

Back in 2018, Google added the ability to allow Google Maps users to follow businesses - hence Google My Business followers. But is there any value to it? Google said back then that the value is that you can "post offers to your followers to keep them coming back in the door, and soon you’ll be able to respond to messages right from the app." But are local SEO experts utilizing it? I have not seen much communication around that at all. In fact, some are saying they do not find value in it.Claire Carlile asked about this on Twitter a while back:Anyone actively working on gaining followers of their GMB listing on Google Maps 🗺️ - does anyone else have an issue where the 'new follower' offer keeps disappearing and they have to keep adding it back? @SydneyMarchuk @SeoAllie @Its_Liz_Lind...
Google’s John Mueller 2021 Google SEO Advice
SEO

Google’s John Mueller 2021 Google SEO Advice

At SMX Virtual earlier this month, John Mueller of Google graciously accepted to speak at the event and he shared a lot of amazing tips and changes in search in his presentation. But he also shared some outlook ideas looking forward to 2021 in search and SEO.Glenn Gabe took screen shots of those specific slides and shared them on Twitter - but I still believe you can watch the presentation at SMX Virtual 2020 - if you want to.Here are those two slides that sum up what to be on the look out for in 2021:Core Web Vitals (i.e. Page Experience Update) Sites that are technically better with technical SEO have an advantage Technical SEO in general is harder so get help Sites should aim to get users to "user pull," meaning people should want to search for your by your brand name Ranking...
All You Need to Know About Website Architecture
SEO

All You Need to Know About Website Architecture

Ever wondered why as a freelancer, you delve into some websites and you feel like you have finally reached your haven, while on the other hand, you open some and you can’t even wait for a second to close them immediately? Well, the latter was my case last week when I was looking for some ideas on how to design my outdoor space in a minimalist way. The home page was jumbled up and this is just to say the least. I couldn’t wait for another second to close the website and continue my search. This is how profound your site architecture is to driving traffic and as in the example above- customers. It is essential that in your quest for building an online presence, you don’t get too excited and build a dormant website with little or no tr...