Business

Challenge: Unfortunately, 68% of companies have not created or measured any sort of sales funnel, and many of them don’t even understand what a sales funnel is or how it works. Still others don’t understand the term, “Marketing funnel.” Here, you’re going to learn the difference between a sales funnel and a marketing funnel. In the above video, you’ll learn what a sales funnel is and how to build one that actually makes money. Then below, we explain the primary differences between sales funnels and marketing funnels. The 3 Primary Differences Between a Sales Funnel & a Marketing Funnel A Marketing Funnel is High-Level As shown in the image, a marketing funnel is the high-level strategy for how you plan to guide someone from completely ignorant of your brand to loyal, pa...

Challenge: The internet is flooded with stories of entrepreneurs who switched to a sales funnel and grew their business 10 times faster because of it. And while that illustrates the effectiveness of sales funnels, it doesn’t mean they’re easy to build. In fact, if you’ve never done it before, it can be quite overwhelming. That’s why, at ClickFunnels, we’ve made the process as easy as possible. In the above video, our CEO, Russell Brunson, explains exactly what a sales funnel is and how it can help you make more money. We recommend starting there. Once you’ve finished the video, check out the steps below to get started! 5 Steps To Building Your First Sales Funnel Get a Free Account With ClickFunnels Before you do anything, you need somewhere to actually build and host your s...

Ready to further your digital marketing education? Here are 11 of the best digital marketing courses of 2020… you don’t want to miss these. In business, so much relies on good marketing.   If the marketers don’t consistently generate website traffic, collect new leads, and turn those leads into customers, then the business will struggle to survive… …regardless of how great the product is.  Unfortunately, the top challenge that marketers mentioned in a Hubspot survey was “generating traffic and leads”, right next to “proving the ROI of our marketing efforts” and “securing enough budget.” So, knowing those challenges are real and affect many marketers, what’s the solution?  To become the best marketer that you can be.  And while that’s not necessarily going to be a short ...

Building your own online business that supports you and your family… that’s the dream. And this is your guide to making it happen in just 5 steps. So you want to start an online business?  That’s exciting!  Building your own online business is an entrepreneurial pursuit, one that can impact the rest of your life. It can give you financial and personal freedom. It can give you time for the things that matter most in life. And it can even help you make a meaningful impact on the world.  What’s more?  Anyone can build a successful online business… no matter who you are or where you come from.  We really believe that.  Not because we’re overly hopeful… but because we’ve seen it happen… thousands of times..  Here are some examples. Get Your FREE 14-Day ClickFunnels Trial No...

What is online marketing? And more importantly, how can you use it to take your business to new heights? Here’s everything you need to know, explained as simply as possible. Decades ago, business cards, snail mail, billboards, and TV commercials were all an entrepreneur could use to grow their business.  In those days, building a big, successful business was reserved for those with deep ambition and even deeper pockets.  But the internet changed all of that.  Now, anyone with a little bit of money (even $100) and a great idea can build a winning business online.  At ClickFunnels, we’ve seen literally hundreds of our members make millions of dollars from businesses built from scratch… without taking investors, without having massive upfront wealth or esteem, and without any pri...

Looking for the best sales books? Whether you’re looking to improve your sales pitch, learn the secrets of closing, or learn how to influence people, read on for some of the must-reads for any inside sales rep. RELATED: Winning Sales Tips And Sales Strategies From A Hungry Team Who Dared To Dream In this article: Permission Marketing: Turning Strangers into Friends and Friends into Customer – Seth Godin How to Win Friends and Influence People – Dale Carnegie Never Eat Alone – Keith Ferrazzi and Tahl Raz The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson The 7 Habits of Highly Effective People – Stephen R. Covey Digital Minimalism – Cal Newport Secrets Of A Master Closer – Mike Kaplan The Little Red Book Of ...

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. Related: WHAT C-SUITE EXECS REALLY THINK WHEN CONTACTED BY INSIDE SALES REPS In This Article; The History of Marketing Funnels Examples of Traditional V’s Digital Sales What’s Changed in Digital Marketing Funnels? The Bounce Rate Voice Technology Do Likes and Followers Equal Sales? Content is King in 2020 Is it Circular or Funnel Shaped? Understanding Marketing in the Digital Age   The History of Marketing Funnels Converting to a digital marketing funnel may seem an intimidating prospect, so let’s look back at th...

Sales guru Tom Hopkins has had an incredibly successful career selling and teaching sales professionals on how to be more productive. Here, he shares tips on how to finish strong with your deals with a powerhouse closing statement, so keep reading to find out more. RELATED: XANT To Host Online Sales Development Summit In this article: Who is Tom Hopkins Tom Hopkins and the Sales Acceleration Summit Work on Yourself People Buy Emotionally Empathy is a Closing Strategy Sales Strategies – Turn “No” into “Yes” Understand the Root of “No” Be Proud to Represent Your Company Tom’s Techniques for the Digital Age. Tom Hopkins’ 6 Powerhouse Closing Statement and Closing Strategies Closing Strategy Definition: A closing strategy is a technique or approach that sal...

Much as we like to think we can exersize an iron grip on our own destiny and the destiny of the sales people in our team, some things are beyond our control. When a macro event like COVID-19, or a significant economic downturn occurs, we have to adjust to a new reality. Part of that reality in sales is compensation – it’s the clearest signal we can possibly give to  our teams to indicate what the company believes is important and what we want them to do. If the macro environment changes so that the comp plan no longer reflects our priorities, or becomes unattainable due to circumstances beyond our control, we need to adjust it. That’s where many of us are right now. There are many unknowns about how this will play out – so try to adjust the plan in fairly small i...

The benefits of employee recognition are far-reaching. When employees receive recognition for a job well done, they want to repeat the positive behaviors that led to that success, increasing productivity and performance.   This is because people are neurologically hard-wired to repeat positive behaviors when they receive praise.  “Meaningful recognition activates the brain’s limbic system, causes a rush of dopamine, and compels us to repeat rewarding behaviors,” explains Beth Sunshine, Partner at Up Your Culture. (more…)