Tuesday, November 24

Digital Marketing

Digital Marketing

Thinking outside the box: What you can learn from these digital music campaigns
Digital Marketing

Thinking outside the box: What you can learn from these digital music campaigns

From Ozzy Ozbourne biting off bat heads to U2’s music being stuck in everyone’s iPhone; the music industry, pandemic aside, has never seemed short of wild and original ways to steal the spotlight and make headlines when promoting new releases. Whether or not these ingenious stunts came directly from the quirky minds of the artists themselves or were tactically orchestrated by cunning marketers in meeting rooms, the results are the same and the success is undeniable.  Now, we’re not saying we should all be wearing meat dresses like Gaga or get our business logo tattooed on our foreheads, but… It is clear: in the ever saturated digital market place, thinking outside the box might just be the thing your product needs to help break out and re...
How to recover from a Google penalty
Digital Marketing

How to recover from a Google penalty

Many websites will experience a drop in organic traffic the moment an update to Google’s algorithm is released. This is particularly true on Your Money Your Life (YMYF) websites that offer content about medical, legal, or financial information. If you have been experiencing these drops following an update, it is important to improve your EAT.  Need help improving your EATs? Get in touch today. EAT stands for:  Expertise  Authoritativeness  Trustworthiness  We discuss how to improve your EAT to recover from a Google Penalty and go through the five main key strategies you can use to regain organic traffic and keep it.  From leveraging real expertise to improving content, layout, and trust signals, to learning how to ...
Battle of the brands: McDonalds vs Burger King
Digital Marketing

Battle of the brands: McDonalds vs Burger King

McDonalds and Burger King are two of the biggest fast food giants out there. The long-fought debate as to which brand wins out is spoken about with real passion the world over. The aptly named ‘Burger Wars’, a McDonalds vs Burger King documentary that delves into the famous rivalry even aired on Channel 5 recently. Whichever you swear allegiance to there is no denying that both McDonald’s and Burger King employ excellent marketing strategies to stay top of mind for consumers. With both brands making it into the top 10 Most Effective Brands of 2020, it’s a close call. Both McDonalds and Burger King have faced marketing challenges in recent years. With the rise of health-conscious consumers to the coronavirus pandemic, these brands have need...
Three tricks to quickly boost your YouTube video views
Digital Marketing

Three tricks to quickly boost your YouTube video views

YouTube is one of the most popular social media networks. It is a powerful marketing channel that can make a real difference to your traffic generation and reputation management strategies. Just think for a moment: YouTube is the only site that is considered both a social media site and a search platform. And even more to that: YouTube is actually the second largest social media network and the second largest search engine in the world. It may well be the most powerful marketing channel out there, so there’s no neglecting it. Many businesses shy away from YouTube marketing because it has become incredibly difficult to get noticed on YouTube and generate any type of exposure. To help you out, here are three powerful tactics to help you...
Today’s top tech execs pick tomorrow’s top 3  technologies
Digital Marketing

Today’s top tech execs pick tomorrow’s top 3 technologies

Updated in July 2020 Over the last few years, technology applications have experienced a tremendous surge. Developments in artificial intelligence (AI), the cloud, ID voice recognition and more have reshaped the world of technology and are responsible for all kinds of advancements across the globe. As we all know, 2020 has been accompanied by the coronavirus crisis and, due to this, a wide number of these technologies have been serving to fight the spread of the virus. Artificial intelligence AI continues to hold the top position in terms of technological advancements. However, it does have a negative side regarding jobs and society as a whole. One of its core applications is automation, which is causing the loss of a high numbe...