Thursday, November 26

Clean Energy

Clean Energy

Sustainable Meeting Grounds: Austin’s Cosmic Coffee + Beer
Clean Energy

Sustainable Meeting Grounds: Austin’s Cosmic Coffee + Beer

South Austin gem Cosmic Coffee + Beer has firmly made a name for itself as one of the most popular coffee establishments in Austin. Cosmic’s expansive menu and mellow vibe are out of this world, but its environmentally sustainable practices are firmly grounded in planet Earth.  We recently took a tour of Cosmic through an event hosted by the US Green Building Council – Central Texas chapter to learn how the local business built and maintains this living, breathing space while providing a top-notch experience.  Terra Rose, Cosmic’s lead sustainability expert and overseer of the property, led a tour of 40 attendees through the unique aspects that has earned Cosmic the coveted Platinum Award from the City of Austin’s Green Business Leaders program . Founded by nativ...
Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020
Clean Energy

Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020

Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your 2020 solar + storage marketing strategy. #1: EVs & Batteries Between Elon rolling out the debut of the Tesla 3 in China (complete with dance moves) and companies of all types introducing their own EVs (we’re looking at you, Sony), 2020 has firmly established itself as the year of the EV.  And with this comes a clear message: EV battery storage infrastructure with solar is no longer a luxury. It’s a necessity.  Sony’s Vision S made its conceptual debut at the 2020 Consumer Electronics Show. (Photo credit: Sony.) So where does your ...
Kicking Off 2020 with a Stellar Intersolar
Clean Energy

Kicking Off 2020 with a Stellar Intersolar

Intersolar 2020 brought innovation, collaboration and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of  Vitamin D). Although smaller than the large-and-in-charge Solar Power International, Intersolar offers a unique opportunity for deeper conversations and reflection among attendees, thought leaders and media professionals — and this year’s new location did not disappoint. Ravi Manghani, head of Solar for Wood Mackenzie, kicked off our conference with the research presentation Solar + Energy Storage + e-Mobility: Betting on the New Energy Trifecta, an excellent, data-...
Bouncing Back: Lessons from the Front Lines of Solar
Clean Energy

Bouncing Back: Lessons from the Front Lines of Solar

As we round the corner to nearly three months in quarantine, CPMG is fortunate to collaborate remotely with those on the front lines of the solar industry, including installers, developers, manufacturers and recyclers. Over the last week, we had some insightful conversations with a number of them to see how they’re faring in the days of COVID-19. From working digitally to reassessing the customer landscape – one thing is certain: These companies are poised to bounce back from COVID-19. While challenges certainly remain, we believe the prospects for solar are strong in Q3 and Q4. We distilled our conversations into three lessons, and a “quarantine reading list” we think you will enjoy. Stay safe and read on! Lesson 1: Get on board with Zoom, but don’t build your business ar...